Marketing

'Madam, could I sell you a collection of encyclopedias that you’ll probably never read?'

My agent said there should be a marketing campaign for my book. “Great,” I said, “where do we start?”

“We?” she said.

I did some research.

1. ‘Start your marketing before you write the book’. Bit late for that. How the hell does that work though? So, I’ve got an idea for a book so I should put the idea on hold and launch a marketing strategy ..… ‘Only 275 days to go before the launch of my new book. It will be something to do with crime and there’ll be a murder and a lot of thrills and excitement. No characters yet. ” Sign me up for that one.

2. ‘Write a Remarkable Book’. Good idea. Never thought of that.

3. ‘Word of mouth recommendation’ – sounds plausible. Sounds more that plausible. Sounds excellent. So how does this happen? I read more…“All you really need for word of mouth marketing is a book worthy of sharing, and a way to get it into the hands of people who will spread the word.” Right.  So, the first part. Have I got a book worthy of sharing? Well of course. I must be unique in this regard mustn’t I? I’m not? What. You say everyone who writes a book believes they have a book worthy of sharing?

So, let’s go for the second part… “Get it into the hands of people who will spread the word”.   Two parts to this – 1. Who are the people who will spread the word? And how do I get it into their hands? I have a think. People who will spread the word – Martha Whatsername from the Newsnight review show thingy on a Friday sometimes. She’d be good. Where does she live? I research. Martha Catherine Kearney. No email address though – shame. How do you get books into the hands of people who will spread the word? Even if I did manage to track her down and force my book into her hands who can I be sure she reads it? Short of a kidnapping and holding her eyes open with match sticks I can’t see how this tactic will work. Bad advice. Try another. Mariella Frostrup. Well I’m going to the Hay festival next week. I’ll take a book for her. I’ll let you know how I get on.

You can read the opening chapter of ‘Mynydd Eimon: Private Hell’ here, or you can get the book on Amazon and Kindle here

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Published by: byron kalies

Writer, golfer and golf writer, I have developed and moved on (not permanently in case there are any publishers reading this) from the relatively straightforward world of management consultancy with motivation, leadership, change matrices, decision making, communication, customer care, bottom lines, double-loop learning, stress, attribution theory, behavioural interviewing, project management, group think and Johnson and Scholes’ Cultural Web, to the complex and unfathomable world of describing places where people can hit a ball into a hole. I have written for a number of golf magazines and newspapers including 'Golf International' , 'wales on Sunday' and am currently golf correspondent for Cambria Magazine (Wales's Magazine) and blogger for Wales Online.

Categories Golff Noir, mynydd eimon - private hell, On writingTags, , Leave a comment

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