My agent said there should be a marketing campaign for my book. “Great,” I said, “where do we start?”
“We?” she said.
I did some research.
1. ‘Start your marketing before you write the book’. Bit late for that. How the hell does that work though? So, I’ve got an idea for a book so I should put the idea on hold and launch a marketing strategy ..… ‘Only 275 days to go before the launch of my new book. It will be something to do with crime and there’ll be a murder and a lot of thrills and excitement. No characters yet. ” Sign me up for that one.
2. ‘Write a Remarkable Book’. Good idea. Never thought of that.
3. ‘Word of mouth recommendation’ – sounds plausible. Sounds more that plausible. Sounds excellent. So how does this happen? I read more…“All you really need for word of mouth marketing is a book worthy of sharing, and a way to get it into the hands of people who will spread the word.” Right. So, the first part. Have I got a book worthy of sharing? Well of course. I must be unique in this regard mustn’t I? I’m not? What. You say everyone who writes a book believes they have a book worthy of sharing?
So, let’s go for the second part… “Get it into the hands of people who will spread the word”. Two parts to this – 1. Who are the people who will spread the word? And how do I get it into their hands? I have a think. People who will spread the word – Martha Whatsername from the Newsnight review show thingy on a Friday sometimes. She’d be good. Where does she live? I research. Martha Catherine Kearney. No email address though – shame. How do you get books into the hands of people who will spread the word? Even if I did manage to track her down and force my book into her hands who can I be sure she reads it? Short of a kidnapping and holding her eyes open with match sticks I can’t see how this tactic will work. Bad advice. Try another. Mariella Frostrup. Well I’m going to the Hay festival next week. I’ll take a book for her. I’ll let you know how I get on.