A: So changes afoot I gather?
B: Yes. Big website changes.
A: And we’re to be moved to an inside page I take it.
B: Yes. More professional to have the reader see what they can buy on page one.
A: What would that be?
B: That would be me.
B: Think of it as an advert, or a number of adverts advertising different things.
A: Like The Times used to?
B: I believe so.
A: They changed that though.
B: So I guess we’re ahead of the Times?
A: Or behind the Times?
A: Will the blog maintain the same quality though?
B: Absolutely the same.
A: Joke. So, why the change?
B: Trying to get some commissions, some work, some money.
A: I see. Why not try some sales tips?
B: Aren’t all sales techniques designed to trick ‘he who is by nature resistant to change; He who is gullible, not very bright, the ready dupe of the charlatan and the demagogue.’
B: Just curious. Tell me a technique that would work?
A: “It’s not too late to send £1 to Byron today.”
B: Will that work? Would people just send £1 for no reason?
A: It’s supposed to work – a bit like overpricing.
B: I like the sound of that.
A: Well if someone asks how much you cost just add a zero to the figure.
B: What good will that do?
A: People will assume you must be fantastic and commission you.
B: I see. So if someone wants a 5000 word article on Leadership Skills for Farmers, or something….
A: You quote them a price with a zero added.
B: So I’d quote them £500.
A: Add a zero.
B: I have.
A: You are joking?
B: Am I?
A: No wonder we can’t afford an i-pod.